We have all grown so accustomed to the 'Like' button. To us, it can represent so much – a nod of approval, a sense of empathy, a show of support. But we sometimes forget it can't do everything – like solve world problems. Here, we used an interesting interpretation of the thumbs up icon against unfortunate situations to remind the audience that to create real, life-changing differences requires much more personal commitment.
Liking Isn't Helping
Liking Isn't Helping
Awards
CANNES LIONS 2013 - GOLD and SILVER and SHORTLIST
GOLD for PRESS CAMPAIGN - CRS “Liking Isn’t Helping - War, Flood, Earthquake”
SILVER for OUTDOOR CAMPAIGN - CRS “Liking Isn’t Helping - War, Flood, Earthquake”
D&AD 2014 - GRAPHITE PENCIL and 6 WOOD PENCILS
https://www.dandad.org/awards/professional/2014/press-advertising/23243/liking-isnt-helping/
THE ONE SHOW 2014 - 1 SILVER, 2 BRONZE and 6 MERITS
ADSTARS 2013 - GOLD
SPIKES ASIA 2013 - SILVER and BRONZE and SHORTLIST
LUCIE AWARDS 2013 - PRINT ADVERTISING CAMPAIGN OF THE YEAR
LIA AWARDS 2013 - GOLD and 2 BRONZE
CREATIVE CIRCLE AWARDS 2013 - 5 GOLD, 4 SILVER and 4 BRONZE
THE DIRECTORY BIG WON RANKINGS 2013 - RANKED NUMBER 2
ADFEST 2014 - GRANDE FOR HUMANITY, 2 GOLD and BRONZE
NEW YORK FESTIVALS 2014 - 1 FIRST PRIZE, 2 SECOND PRIZE, 3 THIRD PRIZE and 3 FINALISTS
CLIO AWARDS 2014 - 2 SILVER
Credits
Creative Agency: Publicis Singapore
Client: Crisis Relief Singapore
Executive Creative Director: Ajay Vikram
Creative Director: Kris Ng
Art Director: Zi Wei Tan & Xiu Lu Chua
Copywriter: Dunstan Lee
Photographer: Sebastian Siah, Shooting Gallery Asia & Getty Images
Client: Crisis Relief Singapore
Executive Creative Director: Ajay Vikram
Creative Director: Kris Ng
Art Director: Zi Wei Tan & Xiu Lu Chua
Copywriter: Dunstan Lee
Photographer: Sebastian Siah, Shooting Gallery Asia & Getty Images
